000			01627pam a2200361 a 4500
001			33787
005			20240430145035.0
008			110214s2011 mau 001 0 eng
010			_a 2011002406
020			_a9781857885644 : _c28.95
020			_a1857885643 : _c28.95
050	0	0	_aHF5415.1265 _b.M3288 2011
090			_aHF 5415.126 5 M3288 2011
090			_aHF 5415.126 5 M3288 2011
100	1		_aMartin, Chuck, _d1949- _9100237
245	1	4	_aThe third screen : _bmarketing to your customers in a world gone mobile / _cChuck Martin.
260			_aBoston : _bNicholas Brealey Pub., _c2011.
300			_axxvi, 230 p. ; _c24 cm.
520			_aMobile is game changing -- The rise of the untethered consumer -- Smartphones rule -- Real time moves to all the time -- Customer engagement in a world gone mobile -- There's an App for that: the new broadcasting -- On location, on location, on location: LBM -- The finding: search on steroids -- Social goes mobile -- The push-pull of mobile -- The new laws of (inbound) mobile marketing.
500			_aIncludes index.
650		0	_aTelemarketing. _968099
650		0	_aMobile commerce. _9100243
650		0	_aSmartphones. _9100245
650		0	_aInternet marketing. _9100249
650		0	_aInternet advertising. _9100252
650		0	_aBusiness enterprises _xComputer networks. _9100255
852	1		_9P28.95usd
907			_a33787 _b10-17-11 _c10-17-11
942			_cBOOK _00
998			_aaudmc _b10-17-11 _cm _da _e- _feng _gmau _h4
945			_g0 _i5036347 _j0 _laudmc _o- _p106.25 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi13082097 _z10-17-11
999			_c33787 _d33787