000			01602cam a22003254a 4500
001			33764
005			20240430145035.0
008			101118s2011 nyua b 001 0 eng
010			_a 2010046421
020			_a9781433103841 (pbk.) : _c54.95
020			_a1433103842 (pbk.) : _c54.95
050	0	0	_aHF5823 _b.M829 2011
069			_a09824583
090			_aHF 5823 .M829 2011
090			_aHF 5823 .M829 2011
100	1		_aMueller, Barbara, _d1958- _940052
245	1	0	_aDynamics of international advertising : _btheoretical and practical perspectives / _cBarbara Mueller.
250			_a2nd ed.
260			_aNew York : _bPeter Lang, _c2011.
300			_ax, 368 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_aGrowth of international business and advertising -- The international marketing mix -- The international marketing and advertising environment -- The cultural environment -- Coordinating and controlling international advertising -- Creative strategy and execution -- Advertising media in the international arena -- Research in the international arena -- Advertising regulatory considerations in the international arena -- Ethics and beyond : corporate social responsibility and doing business in the global marketplace.
650		0	_aAdvertising. _999893
852	1		_9P54.95usd
907			_a33764 _b10-19-11 _c10-17-11
942			_cBOOK _00
998			_aaudmc _b10-17-11 _cm _da _e- _feng _gnyu _h0
945			_g0 _i5040993 _j0 _laudmc _o- _p201.66 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi1308186x _z10-17-11
999			_c33764 _d33764