000			01669cam a2200373 a 4500
001			33744
005			20240430145034.0
008			090522s2010 maua b 001 0 eng
010			_a 2009019394
015			_aGBA995124 _2bnb
016	7		_a015381215 _2Uk
020			_a9781422103159 : _c27.95
020			_a1422103153 : _c27.95
050	0	0	_aHF1040.7 _b.D38 2010
069			_a09824583
090			_aHF 1040.7 .D38 2010
090			_aHF 1040.7 .D38 2010
100	1		_aD'Aveni, Richard A. _999599
245	1	0	_aBeating the commodity trap : _bhow to maximize your competitive position and increase your pricing power / _cRichard A. D'Aveni.
260			_aBoston, Mass. : _bHarvard Business Press, _cc2010.
300			_axiv, 194 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe three commodity traps : from diamonds to glass -- The deterioration trap : how to manage market power to beat low-end competitors -- The proliferation trap : how to manage multiple threats to your competitive position -- The escalation trap : how to manage the escalating momentum of one-upmanship -- The diamond in the rough : how to keep finding your best competitive position.
650		0	_aCommercial products. _999604
650		0	_aConsumption (Economics) _999607
650		0	_aStrategic planning. _999609
650		0	_aCompetition. _999611
852	1		_9P27.95usd
907			_a33744 _b10-18-11 _c10-17-11
942			_cBOOK _00
998			_aaudmc _b10-17-11 _cm _da _e- _feng _gmau _h0
945			_g0 _i5040699 _j0 _laudmc _o- _p102.57 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi13081652 _z10-17-11
999			_c33744 _d33744