| 000 | 01087nam a22003135 4500 | ||
|---|---|---|---|
| 001 | 33724 | ||
| 008 | 111015s2011 xx eng d | ||
| 020 |
_a9780078028915 (pbk.) : _c77.75 |
||
| 020 |
_a0078028914 (pbk.) : _c77.75 |
||
| 040 | _aBaker & Taylor | ||
| 050 | 1 | 4 |
_aHF5821.A74 _bA48 2012 |
| 069 | _a09824583 | ||
| 090 | _aHF 5821 .A74 A48 2012 | ||
| 100 | 1 | 0 |
_aArens, William F. _91750 |
| 245 | 1 | 0 |
_a Advertising / _cWilliam F. Arens, David H. Schaefer, Michael Weigold. |
| 246 | 1 | 4 | _aM: advertising |
| 260 | 0 |
_aNew York: _bMcGraw-Hill Irwin, _cc2012. |
|
| 300 |
_axiii, 498 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 458-473) and indexes. | ||
| 650 | 0 |
_a Advertising. _999269 |
|
| 700 | 1 |
_aSchaefer, David H. _91677 |
|
| 700 | 1 |
_aWeigold, Michael F., _d1958- _999270 |
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| 852 | 1 | _9P77.75usd | |
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_a33724 _b10-24-11 _c10-17-11 |
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_cBOOK _01 |
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