000 01741cam a2200361 a 4500
001 32495
003 AE-DuAU
005 20241127172630.0
008 090917s2010 nyua b 001 0 eng
010 _a 2009038832
020 _a9780061684326 :
_c27.99
020 _a0061684325 :
_c27.99
050 0 0 _aHF5416.5
_b.M648 2010
090 _aHF 5416.5 .M648 2010
100 1 _aMohammed, Rafi.
_9155613
245 1 4 _aThe 1% windfall :
_bhow successful companies use price to profit and grow /
_cRafi Mohammed.
246 3 _aOne percent windfall
260 _aNew York :
_bHarper Collins,
_cc2010.
300 _axxix, 224 p. :
_bill. ;
_c24 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
505 0 _aThe 1% windfall -- I: The foundation of pricing: value-based pricing -- Capture value by thinking like a customer -- II: The strategy of pricing -- Pick-a-plan -- Versioning -- Differential pricing -- III: Implementation: use price to profit and grow -- Offensive pricing: create a pricing blossom strategy -- Defensive pricing: recession, inflation, and new competitors -- Create a culture of profit -- Make a pricing action plan.
520 _a"A book that explores the importance of pricing by simply asking: How does increasing prices just 1% impact profit?"--Provided by publisher.
650 0 _aPricing.
_9155614
852 1 _9P27.99usd
907 _a32495
_b05-11-11
_c05-05-11
942 _cBOOK
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998 _aaudmc
_b05-05-11
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