000			02810cam a2200325 a 4500
001			32416
005			20240430144948.0
008			100914s2010 enka b 001 0 eng
020			_a9780521167376 (pbk.) : _c65.00
020			_a052116737X (pbk.) : _c65.00
050	0	0	_aHF5414 _b.D66 2010
090			_aHF 5414 .D66 2010
100	1		_aDonovan, Rob, _d1944- _9154979
245	1	0	_aPrinciples and practice of social marketing : _ban international perspective / _cRob Donovan and Nadine Henley.
250			_aFully updated ed., New international ed.
260			_aCambridge ; _aNew York : _bCambridge University Press, _c2010.
300			_axix, 504 p. : _bill. ; _c25 cm.
520			_a"This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing"-- _cProvided by publisher.
504			_aIncludes bibliographical references and index.
505	0		_aSocial marketing and social change -- Principles of marketing -- Social marketing and the environment -- Advocacy and environmental change -- Principles of communication and persuasion -- Models of attitude and behaviour change -- Research and evaluation -- Ethical issues in social marketing -- The competition -- Segmentation and targeting -- The marketing mix -- Using media in social marketing -- Using sponsorship to achieve changes in people, places and policies -- Planning and developing social marketing campaigns and programmes -- Case study: the Act-Belong-Commit Campaign promoting positive mental health.
650		0	_aSocial marketing. _9154980
650		7	_aBUSINESS & ECONOMICS / Sales & Selling. _2bisacsh _9154982
700	1		_aHenley, Nadine. _924322
852	1		_9P65.00usd
907			_a32416 _b05-05-11 _c04-28-11
942			_cBOOK _01
998			_aaudmc _b04-28-11 _cm _da _e- _feng _genk _h0
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999			_c32416 _d32416