000			01751cam a2200349 a 4500
001			32218
005			20240430144941.0
008			101216s2011 caua b 001 0 eng
010			_a 2010051345
020			_a9780470928448 : _c29.95
020			_a0470928441 : _c29.95
050	0	0	_aHF5415.32 _b.P43 2011
090			_aHF 5415.32 .P43 2011
100	1		_aPearson, Bob, _d1962- _9153604
245	1	0	_aPre-commerce : _bhow companies and customers are transforming business together / _cBob Pearson with Dan Zehr.
250			_a1st ed.
260			_aSan Francisco : _bJossey-Bass, _cc2011.
300			_ax, 310 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started.
650		0	_aConsumer behavior. _9153605
650		0	_aSocial media _xEconomic aspects. _9153606
650		0	_aCustomer relations _xTechnological innovations. _9153608
650		0	_aInternet marketing. _9153610
700	1		_aZehr, Dan. _9153611
852	1		_9P29.95usd
907			_a32218 _b04-17-11 _c04-14-11
942			_cBOOK _01
998			_aaudmc _b04-14-11 _cm _da _e- _feng _gcau _h0
945			_g0 _i5044114 _j0 _laudmc _o- _p109.91 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi12283241 _z04-14-11
999			_c32218 _d32218