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| 008 | 100625s2011 caua b 001 0 eng | ||
| 010 | _a 2010026693 | ||
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_a9781412987776 (pbk.) : _c61.95 |
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_aP91.3 _b.B385 2011 |
| 090 | _aP 91.3 .B385 2011 | ||
| 100 | 1 |
_aBerger, Arthur Asa, _d1933- _9152678 |
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_aMedia and communication research methods : _ban introduction to qualitative and quantitative approaches / _cArthur Asa Berger. |
| 250 | _a2nd ed. | ||
| 260 |
_aThousand Oaks : _bSAGE Publications, _cc2011. |
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| 300 |
_axvii, 341 p. : _bill. ; _c23 cm. |
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| 504 | _aIncludes bibliographical references (p. 309-313) and index. | ||
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_aMass media _xResearch _xMethodology. _9152679 |
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_aCommunication _xResearch _xMethodology. _9152680 |
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