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001 32069
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008 091030s2010 nyu b 001 0 eng
010 _a 2009045729
020 _a9781848728110 (pbk.) :
_c39.95
020 _a1848728115 (pbk.) :
_c39.95
050 0 0 _aHF5415.332.O43
_bA385 2010
090 _aHF 5415.332 .O43 A385 2010
245 0 4 _aThe aging consumer :
_bperspectives from psychology and economics /
_cedited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon.
260 _aNew York, NY :
_bTaylor & Francis,
_c2010.
263 _a1005
300 _axxi, 301 p.
_c21 cm.
504 _aIncludes bibliographical references and index.
505 0 _aCognitive psychology and neuroscience of aging / Angela H. Gutchess -- Spending patterns in the older population / Michael D. Hurd and Susann Rohwedder -- Socioemotional selectivity theory : implications for consumer research / Aimee Drolet, Loraine Lau-Gesk, Patti Williams and Hyewook Genevieve Jeong -- Aging-related changes in decision making / Ellen Peters -- Do workers prepare rationally for retirement? / Gary Burtless -- New choices, new information : do choice abundance and information complexity hurt aging consumers' medical decision making? / Stacy L. Wood, Judith A. Shinogle and Melayne M. McInnes -- The ageing consumer and intergenerational transmission of cherished possessions / Carolyn Folkman Curasi, Linda L. Price, and Eric J. Arnould -- Comprehension of marketing communications among older consumers / Carolyn M. Bonifield and Catherine A. Cole -- Impact of age on brand choice / Raphaƫlle Lambert-Pandraud and Gilles Laurent -- Why do older consumers tell us they are more satisfied? / Carolyn Yoon, Fred Feinberg, and Norbert Schwarz -- Age-branding / Harry R. Moody and Sanjay Sood -- Designing products for older consumers : a human factors perspective / Neil Charness, Michael Champion and Ryan Yordon.
650 0 _aOlder consumers.
_9152440
650 0 _aConsumer behavior.
_9152441
650 0 _aConsumption (Economics)
_9152442
650 0 _aMarketing.
_9152443
700 1 _aDrolet, Aimee Leigh.
_987143
700 1 _aSchwarz, Norbert,
_cDr. phil.
_9916
700 1 _aYoon, Carolyn,
_d1960-
_94746
852 1 _9P39.95usd
907 _a32069
_b04-12-11
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