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001 | 32069 | ||
005 | 20240430144936.0 | ||
008 | 091030s2010 nyu b 001 0 eng | ||
010 | _a 2009045729 | ||
020 |
_a9781848728110 (pbk.) : _c39.95 |
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020 |
_a1848728115 (pbk.) : _c39.95 |
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050 | 0 | 0 |
_aHF5415.332.O43 _bA385 2010 |
090 | _aHF 5415.332 .O43 A385 2010 | ||
245 | 0 | 4 |
_aThe aging consumer : _bperspectives from psychology and economics / _cedited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon. |
260 |
_aNew York, NY : _bTaylor & Francis, _c2010. |
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263 | _a1005 | ||
300 |
_axxi, 301 p. _c21 cm. |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aCognitive psychology and neuroscience of aging / Angela H. Gutchess -- Spending patterns in the older population / Michael D. Hurd and Susann Rohwedder -- Socioemotional selectivity theory : implications for consumer research / Aimee Drolet, Loraine Lau-Gesk, Patti Williams and Hyewook Genevieve Jeong -- Aging-related changes in decision making / Ellen Peters -- Do workers prepare rationally for retirement? / Gary Burtless -- New choices, new information : do choice abundance and information complexity hurt aging consumers' medical decision making? / Stacy L. Wood, Judith A. Shinogle and Melayne M. McInnes -- The ageing consumer and intergenerational transmission of cherished possessions / Carolyn Folkman Curasi, Linda L. Price, and Eric J. Arnould -- Comprehension of marketing communications among older consumers / Carolyn M. Bonifield and Catherine A. Cole -- Impact of age on brand choice / Raphaƫlle Lambert-Pandraud and Gilles Laurent -- Why do older consumers tell us they are more satisfied? / Carolyn Yoon, Fred Feinberg, and Norbert Schwarz -- Age-branding / Harry R. Moody and Sanjay Sood -- Designing products for older consumers : a human factors perspective / Neil Charness, Michael Champion and Ryan Yordon. | |
650 | 0 |
_aOlder consumers. _9152440 |
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650 | 0 |
_aConsumer behavior. _9152441 |
|
650 | 0 |
_aConsumption (Economics) _9152442 |
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650 | 0 |
_aMarketing. _9152443 |
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700 | 1 |
_aDrolet, Aimee Leigh. _987143 |
|
700 | 1 |
_aSchwarz, Norbert, _cDr. phil. _9916 |
|
700 | 1 |
_aYoon, Carolyn, _d1960- _94746 |
|
852 | 1 | _9P39.95usd | |
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_a32069 _b04-12-11 _c04-07-11 |
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