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008 | 091217s2010 njua b 001 0 eng | ||
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_a015489347 _2Uk |
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_aHF5681.I55 _bH83 2010 |
090 | _aHF 5681 .I55 H83 2010 | ||
100 | 1 |
_aHubbard, Douglas W., _d1962- _913592 |
|
245 | 1 | 0 |
_aHow to measure anything : _bfinding the value of "intangibles" in business / _cDouglas W. Hubbard. |
250 | _a2nd ed. | ||
260 |
_aHoboken, N.J. : _bWiley, _cc2010. |
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300 |
_axv, 304 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aIntangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, and Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk through modeling -- Measuring the value of information -- The transition : from what to measure to how to measure -- Sampling reality: how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference and attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement methods : applied information economics. | |
650 | 0 |
_aIntangible property _xValuation. _966232 |
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