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008			080811s2009 cau b 001 0 eng
010			_a 2008034930
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020			_a0470293705 : _c34.95
050	0	0	_aHF5415.5 _b.H585 2009
069			_a09395657
090			_aHF 5415.5 .H585 2009
100	1		_aHoltz, Shel. _969411
245	1	0	_aTactical transparency : _bhow leaders can leverage social media to maximize value and build their brand / _cShel Holtz, John C. Havens ; foreword by Lynne D. Johnson.
250			_a1st ed.
260			_aSan Francisco, CA : _bJossey-Bass, _cc2009.
300			_axiv, 297 p. ; _c24 cm.
500			_a"IABC, International Association of Business Communicators."
504			_aIncludes bibliographical references (p. 277-281) and index.
650		0	_aCustomer relations _xManagement. _9146506
650		0	_aSocial media. _9146507
650		0	_aInteractive marketing. _9146508
650		0	_aBusiness communication _xBlogs. _9146509
650		0	_aInternet marketing _xManagement. _9146510
700	1		_aHavens, John C. _9104429
710	2		_aInternational Association of Business Communicators. _9146511
852	1		_9P34.95usd
907			_a31183 _b02-03-11 _c01-31-11
942			_cBOOK _00
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999			_c31183 _d31183