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008 | 091210s2010 pau b 001 0 eng | ||
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_aHF5415.34 _b.S26 2010 |
069 | _a09377695 | ||
090 | _aHF 5415.34 .S26 2010 | ||
100 | 1 |
_aSamuel, Lawrence R. _9145445 |
|
245 | 1 | 0 |
_aFreud on Madison Avenue : _bmotivation research and subliminal advertising in America / _cLawrence R. Samuel. |
260 |
_aPhiladelphia : _bUniversity of Pennsylvania Press, _cc2010. |
||
300 |
_a218 p. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aThe psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects. | |
650 | 0 |
_aMotivation research (Marketing) _zUnited States _xHistory. _9145446 |
|
650 | 0 |
_aSubliminal advertising _zUnited States _xHistory. _9145447 |
|
650 | 0 |
_aAdvertising _zUnited States _xPsychological aspects _xHistory. _9145448 |
|
650 | 0 |
_aConsumer behavior _zUnited States _xHistory. _9145449 |
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