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020 _a0812242513 :
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050 0 0 _aHF5415.34
_b.S26 2010
069 _a09377695
090 _aHF 5415.34 .S26 2010
100 1 _aSamuel, Lawrence R.
_9145445
245 1 0 _aFreud on Madison Avenue :
_bmotivation research and subliminal advertising in America /
_cLawrence R. Samuel.
260 _aPhiladelphia :
_bUniversity of Pennsylvania Press,
_cc2010.
300 _a218 p. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 0 _aThe psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.
650 0 _aMotivation research (Marketing)
_zUnited States
_xHistory.
_9145446
650 0 _aSubliminal advertising
_zUnited States
_xHistory.
_9145447
650 0 _aAdvertising
_zUnited States
_xPsychological aspects
_xHistory.
_9145448
650 0 _aConsumer behavior
_zUnited States
_xHistory.
_9145449
852 1 _9P29.95usd
907 _a30999
_b01-09-11
_c12-28-10
942 _cBOOK
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