000			01521cam a2200325 a 4500
001			30998
005			20240430144900.0
008			090925s2010 njua b 001 0 eng
010			_a 2009040210
020			_a9780137058297 : _c39.99
020			_a0137058292 : _c39.99
050	0	0	_aHF5415.2 _b.M35543 2010
090			_aHF 5415.2 .M35543 2010
245	0	0	_aMarketing metrics : _bthe definitive guide to measuring marketing performance / _cPaul W. Farris ... [et al.].
250			_a2nd ed.
260			_aUpper Saddle River, N.J. : _bFT Press, _cc2010.
300			_axv, 414 p. : _bill. ; _c24 cm.
500			_aRev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
650		0	_aMarketing research. _9145435
650		0	_aMarketing _xMathematical models. _9145436
700	1		_aFarris, Paul. _9145437
852	1		_9P39.99usd
907			_a30998 _b01-09-11 _c12-28-10
942			_cBOOK _01
998			_aaudmc _b12-28-10 _cm _da _e- _feng _gnju _h0
945			_g0 _i5015798 _j0 _laudmc _o- _p146.76 _q- _r- _s- _t1 _u1 _v1 _w1 _x0 _yi11710573 _z12-28-10
999			_c30998 _d30998