000			01559nam a22002895 4500
001			30955
008			101222s2009 xx eng d
020			_a9781426639074 : _c153.95
020			_a1426639074 : _c153.95
040			_aBaker & Taylor
050	1	4	_aHF5415.13 _b.J35 2009
069			_a09377695
090			_aHF 5415.13 .J35 2009
100	1	0	_aJain, Subhash C., _d1942- _9145144
245	1	0	_aMarketing planning and strategy / _csubhash C. Jain, George T. Haley.
250			_a8th ed.
260	0		_aMason, Ohio : _bCengage Learning, _cc2009.
300			_axvii, 643 p.; _c29 cm.
505	1		_aINTRODUCTION. 1. Marketing and the concept of planning and strategy, 2. Strategic marketing -- STRATEGIC ANALYSIS. 3.Corporate appraisal, 4. Understanding competition, 5. Focusing on the customer, 6. Scanning the environment -- STRATEGIC CAPABILITIES AND DIRECTION. 7. Measuring strengths and weaknesses, 8. Developing marketing objectives and goals -- STRATEGY IMPLEMENTATION AND CONTROL. 11. Organizational structure, 12. Strategic tools -- MARKETING STRATEGIES. 13. Market strategies, 14. Product strategies, 15. Pricing strategies, 16. Distribution strategies, 17. Promotion strategies, 18. Global market strategies -- Cases.
650	0		_aMarketing _xManagement _vCase studies. _9145145
852	1		_9P153.95usd
907			_a30955 _b01-04-11 _c12-28-10
942			_cBOOK _00
998			_aaudmc _b12-28-10 _cm _da _e- _feng _gohu _h0
945			_g0 _i5015510 _j0 _laudmc _o- _p565.00 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi11709753 _z12-28-10
999			_c30955 _d30955