000			01564cam a2200289 a 4500
001			30943
005			20240430144858.0
008			090518s2010 njuab b 001 0 eng
020			_a9780132465496 (IE)
020			_a0132465493 (IE)
050	0	0	_aHF5415.135 _b.K47 2010
090			_aHF 5415 .135 .K47 2010
100	1		_aKerin, Roger A. _993799
245	1	0	_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson.
250			_a12th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2010.
300			_axi, 708 p. : _bill., maps ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aFoundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
650		0	_aMarketing _xDecision making _vCase studies. _9145088
650		0	_aMarketing _xManagement _vCase studies. _9145089
700	1		_aPeterson, Robert A. _q(Robert Allen), _d1944- _917301
907			_a30943 _b03-25-14 _c12-27-10
942			_cBOOK _08
998			_aaudmc _b12-27-10 _cm _da _e- _feng _gnju _h0
945			_g0 _i5010061 _j0 _laudmc _o- _p0.00 _q- _r- _s- _t1 _u8 _v4 _w8 _x0 _yi11709534 _z12-27-10
999			_c30943 _d30943