000			01498nam a22003378a 4500
001			30899
005			20240430144857.0
008			100816s2011 nyu 001 0 eng
010			_a 2010032240
020			_a9780073529950 : _c225.80
020			_a0073529958 : _c225.80
050	0	0	_aHF5415.13 _b.M369 2011
069			_a09363011
090			_aHF 5415.13 .M369 2011
100	1		_aPerreault, William D. _9144800
245	1	0	_aBasic marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
250			_a18 ed.
260			_aNew York : _bMcGraw-Hill/Irwin, _c2011.
300			_a1 v. (various paging) : _bcol. ill. ; _c39 cm.
520			_aFocuses on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This text intends to reflect marketing's best practices and ideas. It extends the strategy planning approach, integrating concepts with the marketing strategy planning model.
500			_aIncludes index.
650		0	_aMarketing _xManagement. _9144801
700	1		_aCannon, Joseph P., _cPh. D. _945423
700	1		_aMcCarthy, E. Jerome _q(Edmund Jerome) _9144802
852	1		_9P225.80usd
907			_a30899 _b12-16-10 _c12-13-10
942			_cBOOK _06
998			_aaudmc _b12-13-10 _cm _da _e- _feng _gnyu _h0
945			_g0 _i5049342 _j0 _laudmc _o- _p828.68 _q- _r- _s- _t1 _u6 _v0 _w6 _x0 _yi11708852 _z12-13-10
999			_c30899 _d30899