000 | 01498nam a22003378a 4500 | ||
---|---|---|---|
001 | 30899 | ||
005 | 20240430144857.0 | ||
008 | 100816s2011 nyu 001 0 eng | ||
010 | _a 2010032240 | ||
020 |
_a9780073529950 : _c225.80 |
||
020 |
_a0073529958 : _c225.80 |
||
050 | 0 | 0 |
_aHF5415.13 _b.M369 2011 |
069 | _a09363011 | ||
090 | _aHF 5415.13 .M369 2011 | ||
100 | 1 |
_aPerreault, William D. _9144800 |
|
245 | 1 | 0 |
_aBasic marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. |
250 | _a18 ed. | ||
260 |
_aNew York : _bMcGraw-Hill/Irwin, _c2011. |
||
300 |
_a1 v. (various paging) : _bcol. ill. ; _c39 cm. |
||
520 | _aFocuses on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This text intends to reflect marketing's best practices and ideas. It extends the strategy planning approach, integrating concepts with the marketing strategy planning model. | ||
500 | _aIncludes index. | ||
650 | 0 |
_aMarketing _xManagement. _9144801 |
|
700 | 1 |
_aCannon, Joseph P., _cPh. D. _945423 |
|
700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _9144802 |
|
852 | 1 | _9P225.80usd | |
907 |
_a30899 _b12-16-10 _c12-13-10 |
||
942 |
_cBOOK _06 |
||
998 |
_aaudmc _b12-13-10 _cm _da _e- _feng _gnyu _h0 |
||
945 |
_g0 _i5049342 _j0 _laudmc _o- _p828.68 _q- _r- _s- _t1 _u6 _v0 _w6 _x0 _yi11708852 _z12-13-10 |
||
999 |
_c30899 _d30899 |