000 01798cam a2200349 a 4500
001 30895
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008 100623s2011 nyua b 001 0 eng
010 _a 2010026599
020 _a9780071742320 (pbk.) :
_c25.00
020 _a0071742328 (pbk.) :
_c25.00
050 0 0 _aHF5718.5
_b.F74 2011
069 _a09363011
090 _aHF 5718.5 .F74 2011
100 1 _aFreed, Richard C.,
_d1946-
_928358
245 1 0 _aWriting winning business proposals /
_cRichard C. Freed, Joseph D. Romano, Shervin Freed.
250 _a3rd ed.
260 _aNew York :
_bMcGraw-Hill,
_cc2011.
300 _aviii, 311 p. :
_bill. ;
_c24 cm.
505 0 _aUnderstanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes : determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits section -- Writing the fees slot -- Summary : the proposal development process.
504 _aIncludes bibliographical references and index.
650 0 _aProposal writing in business.
_958526
650 0 _aBusiness report writing.
_9144771
700 1 _aRomano, Joseph D.
_9144772
700 1 _aFreed, Shervin.
_928358
852 1 _9P25.00usd
907 _a30895
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