000			01850cam a22003138a 4500
001			30887
005			20240430144856.0
008			100422s2010 cau 001 0 eng
010			_a 2010017528
020			_a9781412953696 (pbk.) : _c64.95
020			_a1412953693 (pbk.) : _c64.95
050	0	0	_aHF5414 _b.W44 2011
069			_a09363011
090			_aHF 5414 .W44 2011
100	1		_aWeinreich, Nedra Kline. _9144707
245	1	0	_aHands-on social marketing : _ba step-by-step guide to designing change for good / _cNedra Kline Weinreich.
250			_a2nd ed.
260			_aThousand Oaks : _bSAGE Publications, _c2010, c2011.
300			_axiv, 309 p. : _bill. ; _c31 cm.
500			_aIncludes index.
505	0		_aSocial marketing basics -- Not just business as usual -- The social marketing mix -- The social marketing process -- Research in the social marketing process -- Analyzing the problem, environment, and resources -- Conducting formative research -- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design -- Developing effective messages -- Identifying appropriate channels -- Producing creative communications -- Pretesting principles -- Pretesting methods -- Using the pretesting results -- Developing an implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity -- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback to improve your program.
650		0	_aSocial marketing. _9144708
852	1		_9P64.95usd
907			_a30887 _b12-19-10 _c12-13-10
942			_cBOOK _00
998			_aaudmc _b12-13-10 _cm _da _e- _feng _gcau _h0
945			_g0 _i5014575 _j0 _laudmc _o- _p238.36 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi11708724 _z12-13-10
999			_c30887 _d30887