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008			090529s2010 caua b 001 0 eng
010			_a 2009021715
015			_aGBA984632 _2bnb
016	7		_a015357399 _2Uk
020			_a9781412963121 : _c96.95
020			_a1412963125 : _c96.95
050	0	0	_aHF5415.13 _b.C57 2010
069			_a09333520
090			_aHF 5415.13 .C57 2010
100	1		_aClow, Kenneth E. _996520
245	1	0	_aMarketing management : _ba customer-oriented approach / _cKenneth E. Clow, Donald Baack.
260			_aThousand Oaks, Calif. : _bSage, _cc2010.
300			_axxviii, 537 p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.
650		0	_aMarketing _xManagement. _9143640
700	1		_aBaack, Donald. _996538
852	1		_9P96.95usd
907			_a30743 _b12-12-10 _c12-08-10
942			_cBOOK _01
998			_aaudmc _b12-08-10 _cm _da _e- _feng _gcau _h0
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999			_c30743 _d30743