| 000 | 01149cam a22003374a 4500 | ||
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| 001 | 30734 | ||
| 005 | 20240430144851.0 | ||
| 008 | 060511s2006 ilua b 001 0 eng | ||
| 010 | _a 2006015680 | ||
| 020 |
_a9781419584336 : _c25.00 |
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| 020 |
_a1419584332 : _c25.00 |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.B666 2006 |
| 069 | _a09333520 | ||
| 090 | _aHF 5415 .B666 2006 | ||
| 090 | _aHF 5415 .B666 2006 | ||
| 100 | 1 |
_aBriggs, Rex, _d1971- _9143588 |
|
| 245 | 1 | 0 |
_aWhat sticks : _bWhy most advertising fails and how to guarantee yours succeeds _cRex Briggs and Greg Stuart. |
| 260 |
_aChicago : _bKaplan Pub., _cc2006. |
||
| 300 |
_axxi , 275 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references( p. 259-265 ) and index. | ||
| 650 | 0 |
_aMarketing. _9143589 |
|
| 650 | 0 |
_aAdvertising. _9143590 |
|
| 700 | 1 |
_aStuart, Greg, _d1959- _9143591 |
|
| 852 | 1 | _9P25.00usd | |
| 907 |
_a30734 _b12-09-10 _c12-08-10 |
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| 942 |
_cBOOK _00 |
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_c30734 _d30734 |
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