000			01641nam a2200289Ia 4500
001			30582
008			100119s2010 enka sb 001 0 eng d
020			_a9781847879271 (pbk.) :
020			_a1847879276 (pbk.) :
020			_a9781847879264 (hbk.) :
020			_a1847879268 (hbk.) :
050	1	4	_aHF5415.32 _b.U63 2010
090			_aHF 5415.32 .U63 2010
245	0	0	_aUnderstanding children as consumers / _cedited by David Marshall.
260			_aLondon : _bSAGE, _c2010.
300			_axvii, 262 p. : _bill.
490	0		_aAdvanced marketing series
504			_aIncludes bibliographical references and index.
505	0		_a Cover; Contents; Notes on Contributors; Preface and Acknowledgements; 1 - Introduction; Part I - Children as Consumers; 2 Developing as Consumers; 3 - Consumer Socialization in Families; 4 - Methodological and Design Issues in Research with Children; Part II - Encountering Marketing; 5 Children and the Market: An American Historical Perspective; 6 - Children and Brands; 7 - Children and Advertising; 8 - Children and Shopping; 9 - Children and Money; Part III: Kids' Stuff; 10 - Children and Food; 11 - Children and the Internet; 12 - Children and Fashion; Part IV: Looking Forward 13 - The Ethics of Marketing to Children14 - Children as 'Competent' Consumers; Index.
650		0	_aChild consumers. _9142856
650		0	_aConsumer behavior. _9142857
700	1		_aMarshall, Dave. _9142858
907			_a30582 _b10-06-10 _c10-06-10
942			_cBOOK _00
998			_aaudmc _b10-06-10 _cm _da _e- _feng _genk _h0
945			_g0 _i5008396 _j0 _laudmc _o- _p165.00 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi11704391 _z10-06-10
999			_c30582 _d30582