| 000 | 01132nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 30571 | ||
| 008 | s2009 si a b 001 0 eng d | ||
| 020 | _a9789810679958 (pbk.) | ||
| 020 | _a9810679955 | ||
| 050 | 1 | 4 |
_aHD9980.5 _b.L69 2009 |
| 090 | _aHD 9980.5 .L69 2009 | ||
| 100 | 1 |
_aLovelock, Christopher H. _95728 |
|
| 245 | 1 | 0 |
_aEssentials of services marketing / _cChristopher Lovelock, Jochen Wirtz, Patricia Chew. |
| 246 | 3 | 0 | _aServices marketing. |
| 260 |
_aSingapore : _bPrentice Hall, _c2009. |
||
| 300 |
_axxxii, 567 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aUnderstanding service products, consumers and markets -- Applying the 4Ps to services -- Managing the customer interface -- Implementing profitable service. | ||
| 650 | 0 |
_aService industries _xMarketing. _9142768 |
|
| 700 | 1 |
_aWirtz, Jochen. _95733 |
|
| 700 | 1 |
_aChew, Patricia. _984270 |
|
| 907 |
_a30571 _b10-05-10 _c10-05-10 |
||
| 942 |
_cBOOK _03 |
||
| 998 |
_aaudmc _b10-05-10 _cm _da _e- _feng _gsi _h0 |
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| 945 |
_g0 _i5008243 _j0 _laudmc _o- _p473.43 _q- _r- _s- _t1 _u3 _v2 _w3 _x0 _yi11704275 _z10-05-10 |
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| 999 |
_c30571 _d30571 |
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