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008 100126s2010 njua b 001 0 eng
020 _a9780470598825 (hbk.)
020 _a0470598824 (hbk.)
050 1 4 _aHF5415
_b.K63124 2010
090 _aHF 5415 .K63124 2010
100 1 _aKotler, Philip.
_9140943
245 1 0 _aMarketing 3.0 :
_bfrom products to customers to the human spirit /
_cPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_cc2010.
300 _axv, 188 p. :
_bill. ;
_c24 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
_9140945
700 1 _aKartajaya, Hermawan,
_d1947-
_920931
700 1 _aSetiawan, Iwan.
_9140946
852 _9p24.95
_y07-18-2010
907 _a30297
_b09-07-10
_c09-07-10
942 _cBOOK
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