000 | 01974cam a22003014a 4500 | ||
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001 | ocm14140944 | ||
005 | 20240430144817.0 | ||
008 | 051014s2006 njua b 001 0 eng | ||
010 | _a 2005030008 | ||
020 | _a0131913468 (casebound : alk. paper) | ||
035 | _a(OCoLC)ocm62133705 | ||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.129 _b.M365 2006 |
090 |
_aHF 5415.129 _b.M365 2006 |
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245 | 0 | 0 |
_aMarketing channels / _cAnne T. Coughlan ... [et al.]. |
250 | _a7th ed. | ||
260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2006. |
||
300 |
_axxii, 602 p. : _bill. ; _c25 cm. |
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505 | 0 | _aPART ONE: INTRODUCTION Chapter 1. Marketing Channels: Structure, Functions, and a Framework for Analysis PART TWO: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY Chapter 2. Segmentation for Marketing Channel Design: Service Outputs Chapter 3. Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis Chapter 4. Supply-Side Channel Analysis: Channel Structure and Intensity Chapter 5. Gap Analysis PART THREE: CHANNEL IMPLEMENTATION Chapter 6. Channel Power: Getting It, Using It, Keeping It Chapter 7. Managing Conflict to Increase Channel Coordination Chapter 8. Strategic Alliances in Distribution Chapter 9. Vertical Integration in Distribution Chapter 10. Legal Constraints on Marketing Channel Policies PART FOUR: CHANNEL INSTITUTIONS Chapter 11. Retailing Chapter 12. Wholesaling Chapter 13. Franchising Chapter 14. Supply Chain Management | |
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 |
_aMarketing channels. _9139454 |
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700 | 1 |
_aCoughlan, Anne T. _947537 |
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_9p0.00 _y05-13-2008 |
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_a29187 _b10-15-12 _c08-07-10 |
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