000			01974cam a22003014a 4500
001			ocm14140944
005			20240430144817.0
008			051014s2006 njua b 001 0 eng
010			_a 2005030008
020			_a0131913468 (casebound : alk. paper)
035			_a(OCoLC)ocm62133705
042			_apcc
050	0	0	_aHF5415.129 _b.M365 2006
090			_aHF 5415.129 _b.M365 2006
245	0	0	_aMarketing channels / _cAnne T. Coughlan ... [et al.].
250			_a7th ed.
260			_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2006.
300			_axxii, 602 p. : _bill. ; _c25 cm.
505	0		_aPART ONE: INTRODUCTION Chapter 1. Marketing Channels: Structure, Functions, and a Framework for Analysis PART TWO: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY Chapter 2. Segmentation for Marketing Channel Design: Service Outputs Chapter 3. Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis Chapter 4. Supply-Side Channel Analysis: Channel Structure and Intensity Chapter 5. Gap Analysis PART THREE: CHANNEL IMPLEMENTATION Chapter 6. Channel Power: Getting It, Using It, Keeping It Chapter 7. Managing Conflict to Increase Channel Coordination Chapter 8. Strategic Alliances in Distribution Chapter 9. Vertical Integration in Distribution Chapter 10. Legal Constraints on Marketing Channel Policies PART FOUR: CHANNEL INSTITUTIONS Chapter 11. Retailing Chapter 12. Wholesaling Chapter 13. Franchising Chapter 14. Supply Chain Management
504			_aIncludes bibliographical references and indexes.
650		0	_aMarketing channels. _9139454
700	1		_aCoughlan, Anne T. _947537
852			_9p0.00 _y05-13-2008
907			_a29187 _b10-15-12 _c08-07-10
942			_cBOOK _00
998			_aaudmc _b05-13-08 _cm _da _e- _feng _gnju _h0
945			_g0 _i50104 _j0 _laudmc _nCopy Type:40 - Faculty Textbooks _o- _p0.00 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10912356 _z08-07-10
999			_c29187 _d29187