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020 _a9782940373185 (pbk.) :
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020 _a2940373183 (pbk.) :
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050 1 4 _aHF5823
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069 _a09135072
090 _aHF 5823 .B866 2006
100 1 _aBurtenshaw, Ken.
_9128402
245 1 4 _aThe fundamentals of creative advertising /
_cKen Burtenshaw, Nik Mahon and Caroline Barfoot.
260 _aLausanne ;
_a[Worthing] :
_bAVA Academia,
_cc2006.
300 _a176 p. :
_bcol. ill. ;
_c23 cm.
520 _a"A visually stimulating introduction to the process and application of creative advertising, with practical steps designed to hone creative skills" -- publisher.
650 0 _aAdvertising.
_9128405
650 0 _aAdvertising campaigns.
_9128408
650 0 _aCommercial art.
_9128412
700 1 _aMahon, Nik.
_93925
700 1 _aBarfoot, Caroline.
_955914
852 _9p34.95
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907 _a27240
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