| 000 | 01748cam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 2007006551 | ||
| 003 | DLC | ||
| 005 | 20240430144653.0 | ||
| 008 | 070215s2007 maua b 001 0 eng | ||
| 010 | _a 2007006551 | ||
| 020 |
_a9781422101650 : _c29.95 |
||
| 020 |
_a1422101657 : _c29.95 |
||
| 050 | 0 | 0 |
_aHF5415.153 _b.J63 2007 |
| 069 | _a09135072 | ||
| 090 | _aHF 5415.153 .J63 2007 | ||
| 090 | _aHF 5415.153 .J63 2007 | ||
| 100 | 1 |
_aJoachimsthaler, Erich, _d1956- _993608 |
|
| 245 | 1 | 0 |
_aHidden in plain sight : _bhow to find and execute your company's next big growth strategy / _cErich Joachimsthaler. |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2007. |
||
| 300 |
_axiii, 253 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 225-234) and index. | ||
| 505 | 0 | _aLooking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda. | |
| 650 | 0 |
_aNew products. _9126157 |
|
| 650 | 0 |
_aConsumers' preferences. _9126159 |
|
| 650 | 0 |
_aConsumers _xResearch. _9126161 |
|
| 852 |
_9p29.95 _y07-18-2010 |
||
| 907 |
_a27019 _b08-09-10 _c08-06-10 |
||
| 942 |
_cBOOK _00 |
||
| 998 |
_aaudmc _b07-18-10 _cm _da _e- _feng _gmau _h0 |
||
| 935 | _aPO39192 | ||
| 945 |
_g0 _i5001124 _j0 _laudmc _nCopy Type:01 - Books Book Cart:17 - Display _o- _p110.07 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10362393 _z08-06-10 |
||
| 999 |
_c27019 _d27019 |
||