000			01611cam a22003738a 4500
001			2009053331
003			DLC
005			20240430144649.0
008			091229s2011 cau b 001 0 eng
010			_a 2009053331
020			_a9781412979450 (pbk.) : _c67.95
020			_a1412979455 (pbk.) : _c67.95
050	0	0	_aP96.M4 _bP68 2011
069			_a09135072
090			_aP 96 .M4 P68 2011
090			_aP 96 .M4 P68 2011
100	1		_aPotter, W. James. _9125125
245	1	0	_aMedia literacy / _cW. James Potter.
250			_a5th ed.
260			_aThousand Oaks : _bSAGE Publications, _c2011.
263			_a1006
300			_axxi, 462 p. : 22 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising.
650		0	_aMedia literacy. _9125127
852			_9p67.95 _y07-18-2010
907			_a26924 _b08-09-10 _c08-06-10
942			_cBOOK _02
998			_aaudmc _b07-18-10 _cm _da _e- _feng _gcau _h0
935			_aPO36211
945			_g0 _i5002061 _j0 _laudmc _nCopy Type:01 - Books Book Cart:17 - Display _o- _p249.72 _q- _r- _s- _t1 _u2 _v0 _w2 _x0 _yi1036142x _z08-06-10
999			_c26924 _d26924