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069 _a09135072
090 _aHD 59 .Y33 2001
090 _aHD 59 .Y33 2001
100 1 _aYale, David R.
_9124526
245 1 4 _aThe publicity handbook :
_bthe inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air /
_cDavid R. Yale with Andrew J. Carothers.
250 _aNew ed.
260 _aChicago, Ill. :
_bNTC Business Books,
_cc2001.
300 _axvi, 448 p. ;
_c23 cm.
504 _aIncludes bibliographical references and index.
650 0 _aPublic relations
_vHandbooks, manuals, etc.
_9124529
700 1 _aCarothers, Andrew J.
_941698
852 _9p22.95
_y07-18-2010
907 _a26874
_b08-09-10
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942 _cBOOK
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