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050		4	_aHC79.E5 _b.S87 2000
050		4	_aLB2822.8
090			_aHC 79. E5 .S87 2000
245	1	0	_aSustainability communications _h[electronic resource] : _ba toolkit for marketing and advertising courses / _cUnited Nations Environment Programme.
246	1	1	_aLes communications sur le développement durable : _bresources pour l'enseignement en marketing et publicité.
246	3	0	_aResources pour l'enseignement en marketing et publicité
246	3	0	_aA toolkit for marketing and advertising courses
260			_a[Paris] : _bUNEP, _c[200?].
300			_ccm. _ap.
300			_a1 CD-ROM (300 files : 233 MB) : _bcol. ; _c4 3/4 in.
546			_aIn English and French.
500			_aTitle from disk label.
520			_aInteractive tool providing summaries, case studies, practical exercises, bibliographies and over 300 documents and web links.
520			_aThe toolkit will offer relevant training material on sustainability issues for students in marketing and communications or other relevant fields. The material will be designed such that professors and universities can use some modules or the whole kit, depending on their needs. The objectives are (A) to provide professors and students with the practical tools to understand and develop effective marketing strategies and communication campaigns on sustainable goods and services, and (B) to demonstrate - through recognized theories and case studies - the business case of sustainability marketing and communications and the long term advantages for companies but also public institutions to communicate on sustainability issues in an appropriate manner. The CD ROM will include four main modules: 1 - Sustainable development: ethics and social practices 2 - The economic and social context for sustainability communications 3 - Sustainability Communications in practice 4 - Marketing and communications exercises In addition, the CD ROM will include: - case studies to illustrate the various aspects of sustainability communications while providing the opportunity to motivate students' participation; - additional reference materials, e.g. academic articles, manuals, reports, publications related to sustainability communications; - web links and databases; - bibliographies.
538			_aSystem requirements: WINDOWS: Intel Pentium III or 4 processor, Microsoft Windows 2000, with Service Pack 4, Or Windows XP with Service PAck 2, CD-ROM drive with 16X speed, 128 MB of RAM, PDF reader, a graphics/video card that supports 32-bit colour at 800X600 monitor resolution, Internet Explorer 7 or Firefox browser, Internet connection to access weblinks. MACINTOSH: PowerPC G4 or G5 processor, Mac OS X v.10.4.3, Java Runtime Environment 1.4.1, 384 MB of RAM, 800X600 monitor resolution with 16-bit video card (24-bit screen display recommended), CD-ROM drive, PDF reader, Safari or Firefox browser, Internet connction to access weblinks.
650		0	_aSustainable development _xStudy and teaching. _9179508
650		0	_aEnvironmental education. _9179509
650		0	_aPublic relations _xSustainable development. _9179510
650		0	_aSustainable development reporting. _9179511
650		0	_aSustainable development _xMarketing. _9179512
710	2		_aUnited Nations Environment Programme (UNEP) _9179513
852			_y11-21-2007
907			_a26255 _b10-27-10 _c08-06-10
942			_cCDROM _00
998			_aaudmc _b11-21-07 _cm _dj _e- _fmul _gfr _h0
945			_g0 _i49705 _j0 _laudmc _nCopy Type:13 - CD-ROM _o- _p0.00 _q- _r- _s- _t13 _u0 _v0 _w0 _x0 _yi1035296x _z08-06-10
999			_c26255 _d26255