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008 050801|||||||||||||||||||||||||||||eng|u
090 _aTHESIS 2005 ASMAR
100 1 _aAsmar, Nadine
_935999
245 1 0 _aInternational marketing of the Lebanese wine /
_cby Nadine Asmar
300 _a1 v. (various pagings) :
_bill. ;
_c30 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
502 _bMasters in Business Administration (MBA).
_cAmerican University in Dubai,
_d2005
504 _aIncludes bibliographical references(page 83).
520 _aThis study analyses the marketing approach of three leading wine producers in Lebanon: Chateau Musar, Ksara and Kefraya. Topics covered include: the effect of globalization on these companies, international marketing strength, product and pricing policies, wine events, the role of Lebanese government and a SWOT analysis of the three companies.
650 0 _aWine and wine making
_zLebanon.
_936003
650 0 _aMarketing
_xCase studies.
_936004
650 0 _aDissertations, Academic.
_920044
856 _uhttps://dspace.aud.edu:443/jspui/handle/123456789/75
_z(AUD Theses and Dissertations Collection) Connect to this title online
907 _a26225
_b01-13-14
_c08-06-10
942 _cTHESIS
945 _g0
_i47137
_j0
_lref
_mWithin Library USE and Photocopying is NOT allowed.
_nThesis
_o-
_p0.00
_q-
_r-
_s-
_t7
_u0
_v0
_w0
_x0
_yi1035105x
_z08-06-10
998 _b08-22-05
_cm
_da