| 000 | 01556cam a2200301u 4500 | ||
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| 001 | 26225 | ||
| 999 |
_c26225 _d26225 |
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| 005 | 20240430144629.0 | ||
| 007 | ta | ||
| 008 | 050801|||||||||||||||||||||||||||||eng|u | ||
| 090 | _aTHESIS 2005 ASMAR | ||
| 100 | 1 |
_aAsmar, Nadine _935999 |
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| 245 | 1 | 0 |
_aInternational marketing of the Lebanese wine / _cby Nadine Asmar |
| 300 |
_a1 v. (various pagings) : _bill. ; _c30 cm. |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 502 |
_bMasters in Business Administration (MBA). _cAmerican University in Dubai, _d2005 |
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| 504 | _aIncludes bibliographical references(page 83). | ||
| 520 | _aThis study analyses the marketing approach of three leading wine producers in Lebanon: Chateau Musar, Ksara and Kefraya. Topics covered include: the effect of globalization on these companies, international marketing strength, product and pricing policies, wine events, the role of Lebanese government and a SWOT analysis of the three companies. | ||
| 650 | 0 |
_aWine and wine making _zLebanon. _936003 |
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| 650 | 0 |
_aMarketing _xCase studies. _936004 |
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| 650 | 0 |
_aDissertations, Academic. _920044 |
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| 856 |
_uhttps://dspace.aud.edu:443/jspui/handle/123456789/75 _z(AUD Theses and Dissertations Collection) Connect to this title online |
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| 907 |
_a26225 _b01-13-14 _c08-06-10 |
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| 942 | _cTHESIS | ||
| 945 |
_g0 _i47137 _j0 _lref _mWithin Library USE and Photocopying is NOT allowed. _nThesis _o- _p0.00 _q- _r- _s- _t7 _u0 _v0 _w0 _x0 _yi1035105x _z08-06-10 |
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| 998 |
_b08-22-05 _cm _da |
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