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_aHF5429 _b.S35565 2007 |
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090 | _aHF 5429 .S35565 2007 | ||
090 | _aHF 5429 .S35565 2007 | ||
100 | 1 |
_aSchroeder, Carol L. _9116841 |
|
245 | 1 | 0 |
_aSpecialty shop retailing : _beverything you need to know to run your own store / _cCarol L. Schroeder. |
250 | _a3rd ed. | ||
260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2007. |
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300 |
_axviii, 412 p. : _bill. ; _c24 cm. |
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336 |
_2rdacontent _atext _btxt |
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337 |
_2rdamedia _aunmediated _bn |
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338 |
_2rdacarrier _avolume _bnc |
||
504 | _aIncludes bibliographical references (p. 391-398) and index. | ||
505 | 0 | _aGetting started -- Managing your store's finances -- Successful store design -- Gathering the goods : merchandise buying -- Visual merchandising : displays that sell -- Finding and keeping great employees -- Customer service essentials -- Getting the word out : advertising your shop -- Using the Internet to promote and prosper -- Creative promotion and publicity -- Beating the big-box stores -- Good works are good business -- Managing during tough times -- Improving sales and profitability -- Looking to the future. | |
650 | 0 |
_aRetail trade _xManagement. _9116842 |
|
650 | 0 |
_aSpecialty stores _xManagement. _910188 |
|
852 |
_9p29.95 _y07-02-2010 |
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