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050 0 0 _aHF5429
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069 _a06114359
090 _aHF 5429 .S35565 2007
090 _aHF 5429 .S35565 2007
100 1 _aSchroeder, Carol L.
_9116841
245 1 0 _aSpecialty shop retailing :
_beverything you need to know to run your own store /
_cCarol L. Schroeder.
250 _a3rd ed.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_cc2007.
300 _axviii, 412 p. :
_bill. ;
_c24 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references (p. 391-398) and index.
505 0 _aGetting started -- Managing your store's finances -- Successful store design -- Gathering the goods : merchandise buying -- Visual merchandising : displays that sell -- Finding and keeping great employees -- Customer service essentials -- Getting the word out : advertising your shop -- Using the Internet to promote and prosper -- Creative promotion and publicity -- Beating the big-box stores -- Good works are good business -- Managing during tough times -- Improving sales and profitability -- Looking to the future.
650 0 _aRetail trade
_xManagement.
_9116842
650 0 _aSpecialty stores
_xManagement.
_910188
852 _9p29.95
_y07-02-2010
907 _a24914
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_c08-06-10
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