000			01792cam a2200373 a 4500
001			2009024770
005			20240430144549.0
008			090701s2009 nyu b 001 0 eng
010			_a 2009024770
020			_a9781594202353 (cloth) : _c27.95
020			_a1594202354 : _c27.95
050	0	0	_aHD9696.8.U64 _bG6623 2009
069			_a07112886
090			_aHD 9696.8 .U64 G6623 2009
090			_aHD 9696.8 .U64 G6623 2009
100	1		_aAuletta, Ken. _975528
245	1	0	_aGoogled : _bthe end of the world as we know it / _cKen Auletta.
260			_aNew York : _bPenguin Press, _c2009.
300			_axiv, 384 p. ; _c25 cm.
504			_aIncludes bibliographical references (p. [339]-372) and index.
505	0		_aMessing with the magic -- Starting in a garage -- Buzz but few 's -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
610	2	0	_aGoogle (Firm) _996751
650		0	_aInternet industry _zUnited States. _9116069
650		0	_aWeb search engines _zUnited States _xHistory. _9116070
650		0	_aInternet searching. _9116072
852			_9p27.95 _y06-17-2010
907			_a24837 _b08-06-10 _c08-06-10
942			_cBOOK _01
998			_aaudmc _b06-17-10 _cm _da _e- _feng _gnyu _h0
935			_aPO39192
945			_g0 _i604122 _j0 _laudmc _nCopy Type:01 - Books _o- _p102.72 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi10321901 _z08-06-10
999			_c24837 _d24837