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| 008 | 080522s2009 njua b 001 0 eng | ||
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| 100 | 1 |
_aMorgan, Adam. _9115986 |
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| 245 | 1 | 0 |
_aEating the big fish : _bhow challenger brands can compete against brand leaders / _cAdam Morgan. |
| 250 | _a2nd ed., [Rev. & expanded]. | ||
| 260 |
_aHoboken, N.J. : _bWiley, _cc2009. |
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| 300 |
_axxiv, 336 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. 315-319) and index. | ||
| 650 | 0 |
_aProduct management. _9115987 |
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| 650 | 0 |
_aBrand name products _xManagement. _9115989 |
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| 650 | 0 |
_aNew products. _9115992 |
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_9p29.95 _y06-17-2010 |
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