000			01949cam a2200349 a 4500
001			2008013548
003			DLC
005			20240430144541.0
008			080324s2009 mdua b 001 0 eng
010			_a 2008013548
020			_a9780742555419 (pbk.) : _c34.95
020			_a0742555410 (pbk.) : _c34.95
050	0	0	_aHF5415.123 _b.B5568 2009
069			_a09006249
090			_aHF 5415.123 .B5568 2009
090			_aHF 5415.123 .B5568 2009
100	1		_aBlakeman, Robyn, _d1958- _9113216
245	1	4	_aThe bare bones introduction to integrated marketing communication / _cRobyn Blakeman.
260			_aLanham : _bRowman & Littlefield Publishers, _cc2009.
300			_avi, 305 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 299-300) and index.
505	0		_aThe roots of advertising and the evolution of integrated marketing communication -- Where do we find the answers?: research and targets -- The making of an image: branding and positioning -- Marketing plans and creative briefs: how marketers and creatives work -- Media -- Creative: determining the product's or service's visual/verbal tone of voice -- Digital prepress: putting the pieces in place -- Public relations -- Print advertising: newspapers -- Print advertising: magazines -- Out-of-home advertising -- Broadcast advertising: radio -- Broadcast advertising: television -- Direct marketing -- Sales promotion -- The Internet -- Alternative media: guerrilla and viral marketing.
650		0	_aCommunication in marketing. _9113218
852			_9p34.95 _y05-04-2010
907			_a24589 _b08-12-10 _c08-06-10
942			_cBOOK _03
998			_aaudmc _b05-04-10 _cm _da _e- _feng _gmdu _h4
935			_aPO39163
945			_g0 _i603612 _j0 _laudmc _nCopy Type:01 - Books _o- _p128.44 _q- _r- _s- _t1 _u3 _v0 _w3 _x0 _yi1031927x _z08-06-10
999			_c24589 _d24589