000			02140cam a2200433 a 4500
001			2009013607
003			AE-DuAU
005			20241127170947.0
008			090331s2009 nyua b 001 0 eng
010			_a 2009013607
020			_a9780061776410 (hbk.) : _c27.99
020			_a0061776416 : _c27.99
050	0	0	_aHF5415.332.W66 _bS55 2009
069			_a07112886
090			_aHF 5415.332 .W66 S55 2009
090			_aHF 5415.332 .W66 S55 2009
100	1		_aSilverstein, Michael J. _918194
245	1	0	_aWomen want more : _bhow to capture your share of the world's largest, fastest-growing market / _cMichael J. Silverstein and Kate Sayre ; with John Butman.
250			_a1st ed.
260			_aNew York, NY : _bHarperBusiness, _cc2009.
300			_aviii, 322 p. : _bill. ; _c24 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references and index.
505	0		_aThe world's most demanding consumers -- The archetypes and life stages -- Brands that understand -- Food: answering the daily question, "what's for dinner?" -- Fitness: still looking for a holistic solution -- Beauty: the next product needs to do it! -- Apparel: always hunting, never satisfied -- Categories of greatest dissatisfaction: financial services and healthcare -- The low-growth economies: Europe and Japan -- The optimistic economies: BRIC, Mexico, and the Middle East -- Women want more for the world -- Conclusion: women ascendant: a future of parity, power, and influence.
650		0	_aWomen consumers. _9108576
650		0	_aNew products. _9108579
700	1		_aSayre, Kate. _9108581
700	1		_aButman, John. _987940
852			_9p27.99 _y06-17-2010
907			_a24180 _b08-06-10 _c08-06-10
942			_cBOOK _02
998			_aaudmc _b06-17-10 _cm _da _e- _feng _gnyu _h0
935			_aPO39192
945			_g0 _i604104 _j0 _laudmc _nCopy Type:01 - Books _o- _p102.86 _q- _r- _s- _t1 _u2 _v0 _w2 _x0 _yi10314970 _z08-06-10
999			_c24180 _d24180