000			01886nam a2200373Ia 4500
001			ocm00000012
005			20240430144526.0
008			090330s2009 nyua b 001 0 eng d
010			_aoc2010019212
020			_a9781563676154 (pbk.) : _c91.00
020			_a156367615X (pbk.) : _c91.00
050		4	_aTT503.5 _b.W64 2009
069			_a09045427
090			_aTT 503.5 .W64 2009
090			_aTT 503.5 .W64 2009
100	1		_aWolbers, Marian Frances. _991258
245	0	0	_aUncovering fashion : _bfashion communications across the media / _cMarian Frances Wolbers.
260			_aNew York : _bFairchild Books, _cc2009.
300			_axxv, 294 p. : _bill. (some col.) ; _c24 cm.
520			_a"The term "fashion communications" refers not only to monthly fashion magazines, but also to every facet of information relating to fashion--from the names of colors at the dye factory, to the latest runway reviews posted on fashion Web sites. Focusing on four key areas--manufacturing; business; sales and advertising; and representation in the media, Wolbers uses a who-what-when-where-why and how approach to engage critical thinking, inspire creativity, and explore all media that serve fashion"--Publisher's web site.
504			_aIncludes bibliographical references (p. 273-280) and index.
650		0	_aFashion writing. _9107959
650		0	_aAdvertising _xFashion. _9107962
650		0	_aFashion merchandising. _9107967
650		0	_aFashion _xVocational guidance. _9107970
852			_9p91.00 _y06-14-2010
907			_a24136 _b08-06-10 _c08-06-10
942			_cBOOK _01
998			_aaudmc _b06-14-10 _cm _da _e- _feng _gnyu _h0
935			_aPO39163
945			_g0 _i604102 _j0 _laudmc _nCopy Type:01 - Books _o- _p334.43 _q- _r- _s- _t1 _u1 _v1 _w1 _x0 _yi10314520 _z08-06-10
999			_c24136 _d24136