000			02251cam a2200409 a 4500
001			2007051923
003			DLC
005			20240430144521.0
008			080103s2008 ohua b 001 0 eng
010			_a 2007051923
015			_aGBA851816 _2bnb
016	7		_a014575311 _2Uk
020			_a9781600610080 (pbk.) : _c19.99
020			_a1600610080 (pbk.) : _c19.99
050	0	0	_aHF5415 _b.B42944 2008
069			_a05108624
090			_aHF 5415 .B42944 2008
090			_aHF 5415 .B42944 2008
100	1		_aBenun, Ilise, _d1961- _9105774
245	1	4	_aThe designer's guide to marketing and pricing : _bhow to win clients and what to charge them / _cIlise Benun and Peleg Top.
250			_a1st ed.
260			_aCincinnati, Ohio : _bHow Books, _cc2008.
300			_a275 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references (p. 266-269) and index.
505	0		_aWho is my market? Everything flows from the market -- How and where do I meet my clients and prospects? Locations and techniques for connecting with potential clients -- How should I present myself? Creating your "personal brand" -- Which marketing tools should I use? Choosing and using the most effective marketing tools : how to create a marketing machine -- What should I say to them? Communicating with clients or potential clients -- How do I stay in touch? The follow-up process, step by step -- How do I talk about money? Talking about money and getting the client to talk about money -- What should I charge? Estimating a project and figuring out how much to charge -- What should be in my proposal? Getting from proposal to signed contract -- How do I negotiate a contract? -- How do I manage my money? -- How should I grow my business?.
650		0	_aMarketing. _9105775
650		0	_aPricing. _9105777
700	1		_aTop, Peleg. _9105780
852			_9p19.99 _y05-18-2010
907			_a23993 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b05-18-10 _cm _da _e- _feng _gohu _h4
935			_aPO39171
945			_g0 _i603703 _j0 _laudmc _nCopy Type:01 - Books _o- _p73.46 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10313035 _z08-06-10
999			_c23993 _d23993