000			01836cam a22003614a 4500
001			2008031408
003			AE-DuAU
005			20241127170813.0
008			080717s2008 mau 001 0 eng
010			_a 2008031408
020			_a1422146588 (pbk.): _c19.80
020			_a9781422146583 (pbk. : alk. paper)
050	0	0	_aHF5416.5 _b.H375 2008
090			_aHF 5416.5 .H375 2008
245	0	0	_aHarvard business review on pricing.
260			_aBoston : _bHarvard Business School Pub., _cc2008.
300			_a209 p. ; _c20 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440		4	_aThe Harvard business review paperback series _999836
500			_aA selection of articles previously published in the Harvard business review.
500			_aIncludes index.
505	0		_aHow do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross.
650		0	_aPricing. _999839
730	0		_aHarvard business review. _999842
852			_9p19.80 _y10-19-2009
907			_a23583 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b10-19-09 _cm _da _e- _feng _gmau _h0
945			_g0 _i250678 _j0 _laudmc _nCopy Type:01 - Books _o- _p72.77 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10308453 _z08-06-10
999			_c23583 _d23583