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| 008 | 081027s2008 enkae b 001 0 eng | ||
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| 090 | _aHF 5415.13 .S8789 2008 | ||
| 100 | 1 |
_aStrauss, Ralf E. _996263 |
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_aMarketing planning by design : _bsystematic planning for successful marketing strategy / _cRalf E. Strauss. |
| 260 |
_aChichester, England ; _aHoboken, NJ : _bWiley, _cc2008. |
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| 300 |
_axviii, 350 p. : _bill., plans ; _c25 cm. |
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| 504 | _aIncludes bibliographical references (p. [303]-328) and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _996266 |
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| 650 | 0 |
_aStrategic planning. _996270 |
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_9p70.00 _y06-08-2009 |
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