000			02131cam a2200397 a 4500
001			2006025768
003			DLC
005			20240430144454.0
008			060808s2007 cauab b 001 0 eng
010			_a 2006025768
020			_a9781412914147 : _c75.95
020			_a1412914140 : _c75.95
050	0	0	_aHM1221 _b.C87 2007
069			_a09399513
090			_aHM 1221 .C87 2007
090			_aHM 1221 .C87 2007
100	1		_aCurtin, Patricia A. _q(Patricia Ann), _d1955- _924670
245	1	0	_aInternational public relations : _bnegotiating culture, identity, and power / _cPatricia A. Curtin, T. Kenn Gaither.
260			_aThousand Oaks, CA : _bSAGE Publications, _cc2007.
300			_axiii, 304 p. : _bill., map ; _c23 cm.
504			_aIncludes bibliographical references (p. 265-281) and index.
505	0		_aThe challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
650		0	_aPublic relations. _994071
650		0	_aPublic relations _vCross-cultural studies. _994074
650		0	_aIntercultural communication. _994078
650		0	_aCulture and globalization. _994081
700	1		_aGaither, Thomas Kenneth. _994082
852			_9p75.95 _y04-29-2009
907			_a23189 _b08-06-10 _c08-06-10
942			_cBOOK _01
998			_aaudmc _b04-29-09 _cm _da _e- _feng _gcau _h0
935			_aPR34563
945			_g0 _i601889 _j0 _laudmc _nCopy Type:01 - Books _o- _p279.12 _q- _r- _s- _t1 _u1 _v1 _w1 _x0 _yi10303959 _z08-06-10
999			_c23189 _d23189