000			01793cam a2200397 a 4500
001			2008046777
003			DLC
005			20240430144451.0
008			081113s2009 caua b 001 0 eng
010			_a 2008046777
020			_a9780470284247 : _c29.95
020			_a0470284242 : _c29.95
050	0	0	_aHF5415.12.C5 _bG87 2009
069			_a09296901
090			_aHF 5415.12 .C5 G87 2009
090			_aHF 5415.12 .C5 G87 2009
100	1		_aGupta, Anil K., _d1949- _992628
245	1	0	_aGetting China and India right : _bstrategies for leveraging the world's fastest-growing economies for global advantage / _cAnil K. Gupta, Haiyan Wang.
250			_a1st ed.
260			_aSan Francisco : _bJossey-Bass, _cc2009.
300			_axvi, 254 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 229-238) and index.
505	0		_aChina and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020.
650		0	_aMarketing _zChina. _992631
650		0	_aMarketing _zIndia. _992635
650		0	_aGlobalization. _992639
700	1		_aWang, Haiyan. _992643
852			_9p29.95 _y04-09-2009
907			_a23086 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b04-09-09 _cm _da _e- _feng _gcau _h0
935			_aPO34399
945			_g0 _i601712 _j0 _laudmc _nCopy Type:01 - Books _o- _p110.07 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10302852 _z08-06-10
999			_c23086 _d23086