000			01988nam a2200337zu 4500
001			23042
008
020			_a9781860632280
050		4	_aHF3861.T7 _bK859 2008
090			_aHF 3861 .T7 K859 2008
100	1		_aKuntze, Joern-Carlos _992169
245	1	0	_aBuilding and managing successful businesses in the Middle East _cJoern-Carlos Kuntze, Marc Hormann, ... [et al.].
260			_aDubai, UAE ; _aLondon, UK : _bMotivate Pub., _c2008.
300			_a156 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520			_a[This book] is the definitive management text addressing the ever-increasing number of managers and companies pursuing opportunities and building business in the UAE and the Middle East. Case studies summarize key insights and experiences from the region's leading multinational companies._BOOK JACKET.
505	0		_aCH.1. Fast facts and figures -- Ch.2. Why multinationals are heading to the GCC -- Ch.3. Basic strategies of internationalization -- Ch.4. Successful market participation -- Ch.5. The four Ps of marketing to the region -- Ch.6. Long-term risk factors -- Ch.7. Business opportunities.
650		0	_aBusiness enterprises _zUnited Arab Emirates _992170
650		0	_aInvestments, Foreign _zUnited Arab Emirates _992173
651		0	_aUnited Arab Emirates _xCommerce _992176
651		0	_aPersian Gulf States _xCommerce _992179
651		0	_aMiddle East _xCommerce _992182
700	1		_aHormann, Marc _992184
710	2		_aOC&C Strategy Consultants _992186
852			_y04-05-2009
907			_a23042 _b08-08-11 _c08-06-10
942			_cBOOK _02
998			_aaudmc _b04-05-09 _cm _da _e- _feng _gxxu _h0
945			_g0 _i50730 _j0 _laudmc _nCopy Type:01 - Books _o- _p0.00 _q- _r- _s- _t1 _u1 _v1 _w1 _x0 _yi10302384 _z08-06-10
945			_g0 _i5024537 _j0 _laudmc _o- _p0.00 _q- _r- _s- _t1 _u1 _v3 _w1 _x0 _yi13073291 _z08-08-11
999			_c23042 _d23042