| 000 | 01398cam a22003854a 4500 | ||
|---|---|---|---|
| 001 | 2008053896 | ||
| 003 | OCoLC | ||
| 005 | 20240430144437.0 | ||
| 008 | 081219s2008 enka b 001 0 eng | ||
| 010 | _a 2008053896 | ||
| 020 |
_a9780470742976 (cloth) : _c34.95 |
||
| 020 |
_a0470742976 : _c34.95 |
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| 050 | 0 | 4 |
_aHF5415.15 _b.R93 2009 |
| 069 | _a09545091 | ||
| 090 | _aHF 5415.15 .R93 2009 | ||
| 090 | _aHF 5415.15 .R93 2009 | ||
| 100 | 1 |
_aRyans, Adrian B., _d1945- _940350 |
|
| 245 | 1 | 0 |
_aBeating low cost competition : _bhow premium brands can respond to cut-price rivals / _cAdrian Ryans. |
| 260 |
_aChichester, England ; _aHoboken, NJ : _bWiley, _cc2009. |
||
| 300 |
_axvi, 256 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [231]-241) and index. | ||
| 650 | 0 |
_aProduct management. _9131070 |
|
| 650 | 0 |
_aPrice cutting. _9131071 |
|
| 650 | 0 |
_aBrand choice. _9131072 |
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| 650 | 0 |
_aBrand name products. _9131073 |
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| 650 | 0 |
_aMarketing. _9131075 |
|
| 852 |
_9p34.95 _y09-01-2009 |
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| 907 |
_a22637 _b08-06-10 _c08-06-10 |
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| 942 |
_cBOOK _00 |
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| 998 |
_aaudmc _b09-01-09 _cm _da _e- _feng _genk _h0 |
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| 935 | _aPR34598 | ||
| 945 |
_g0 _i602658 _j0 _laudmc _nCopy Type:01 - Books _o- _p128.44 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10297583 _z08-06-10 |
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| 999 |
_c22637 _d22637 |
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