000 01663cam a22003494a 4500
001 2007019144
003 OCoLC
005 20240430144434.0
008 070507s2007 enka b 001 0 eng
010 _a 2007019144
020 _a9780470513057 (cloth) :
_c55.00
020 _a0470513055 :
_c55.00
050 0 0 _aHF5438.4
_b.R64 2007
069 _a09507044
090 _aHF 5438.4 .R64 2007
090 _aHF 5438.4 .R64 2007
100 1 _aRogers, Beth,
_d1957-
_9129692
245 1 0 _aRethinking sales management :
_ba strategic guide for practitioners /
_cBeth Rogers.
260 _aChichester, England ;
_aHoboken, NJ :
_bWiley,
_cc2007.
300 _axxiv, 289 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [267]-279) and index.
505 0 _aStrategy -- The big picture -- The purchaser's view -- The B2B relationship box -- Using the relationship development box -- Strategic relationships -- Prospective relationships -- Tactical relationships : the power of low touch -- Cooperative relationships -- The end of relationships -- Strategic focus for the 21st-century sales management -- Reputation management -- Working with marketing -- Leadership -- Process management.
650 0 _aSales management.
_9129694
852 _9p55.00
_y06-28-2009
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