000 01378nam a2200373Ia 4500
001 oc2008075973
003 OCoLC
005 20240430144427.0
008 070824s2008 nyua b 001 0 eng d
010 _aoc2008075973
020 _a9780071508285 (pbk.) :
_c17.95
020 _a0071508287 (pbk.) :
_c17.95
050 4 _aHF5415.1265
_b.V644 2008
069 _a09436953
090 _aHF 5415.1265 .V644 2008
090 _aHF 5415.1265 .V644 2008
100 1 _aVollmer, Christopher.
_9127482
245 0 0 _aAlways on :
_badvertising, marketing and media in an era of consumer control /
_cChristopher Vollmer with Geoffrey Precourt.
260 _aNew York, NY :
_bMcGraw-Hill,
_cc2008.
300 _a215 p. :
_bill. ;
_c21 cm.
504 _aIncludes bibliographical references (p.199-204) and index.
650 0 _aInternet marketing.
_9127485
650 0 _aConsumer behavior.
_9127487
650 0 _aMarketing.
_9127488
700 1 _aPrecourt, Geoffrey.
_9127489
852 _9p17.95
_y05-11-2009
907 _a22321
_b08-06-10
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