000 01283cam a22003494a 4500
001 99018003
003 DLC
005 20240430144426.0
008 990121s1999 nyua b 001 0 eng
010 _a 99018003
020 _a9780684854236 :
_c28.00
020 _a0684854236 :
_c28.00
050 0 0 _aHF5415.13
_b.S343 1999
069 _a09399513
090 _aHF 5415.13 .S343 1999
090 _aHF 5415.13 .S343 1999
100 1 _aSchmitt, Bernd.
_9126943
245 1 0 _aExperiential marketing :
_bhow to get customers to sense, feel, think, act, and relate to your company and brands /
_cBernd H. Schmitt.
260 _aNew York, NY :
_bFree Press,
_cc1999.
300 _axix, 280 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 255-265) and index.
650 0 _aBranding (Marketing)
_9126944
650 0 _aCorporate image.
_9126945
852 _9p28.00
_y04-29-2009
907 _a22277
_b08-06-10
_c08-06-10
942 _cBOOK
_00
998 _aaudmc
_b04-29-09
_cm
_da
_e-
_feng
_gnyu
_h0
935 _aPR34563
945 _g0
_i601887
_j0
_laudmc
_nCopy Type:01 - Books
_o-
_p102.90
_q-
_r-
_s-
_t1
_u0
_v0
_w0
_x0
_yi10293516
_z08-06-10
999 _c22277
_d22277