000			02551cam a2200397 a 4500
001			2007002544
003			DLC
005			20240430144418.0
008			070126s2007 nju 001 0 eng
010			_a 2007002544
020			_a9780470056431 (cloth) : _c24.95
020			_a0470056436 (cloth) : _c24.95
040			_aDLC _cDLC _dBAKER _dBTCTA _dC#P _dYDXCP _dVP@ _dDLC
043			_an-us---
050	0	0	_aHF5813.U6 _bV47 2007
069			_a09179926
090			_aHF 5813 .U6 V47 2007
090			_aHF 5813 .U6 V47 2007
100	1		_aVerklin, David. _9124214
245	1	0	_aWatch this, listen up, click here : _binside the 300 billion dollar business behind the media you constantly consume / _cDavid Verklin, Bernice Kanner.
260			_aHoboken, NJ : _bWiley, _cc2007.
300			_axv, 221 p. ; _c24 cm.
500			_aIncludes index.
520			_aA media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.
650		0	_aAdvertising _zUnited States. _9124216
650		0	_aMass media _zUnited States. _9124218
700	1		_aKanner, Bernice. _969721
852			_9p24.95 _y12-14-2008
907			_a22040 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b12-14-08 _cm _da _e- _feng _gnju _h0
935			_aPO34361
945			_g0 _i601553 _j0 _laudmc _nCopy Type:01 - Books _o- _p91.69 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10290606 _z08-06-10
999			_c22040 _d22040