000			02333cam a22004214a 4500
001			00048317
003			AE-DuAU
005			20241127170345.0
008			000920s2001 nyua b 001 0 eng
010			_a 00048317
020			_a9780333760147 (hbk.) : _c110.00
020			_a033376014X (hbk.) : _c110.00
041	1		_aeng _hfre
050	0	0	_aHF5415.123 _b.F578 2001
069			_a09754452
090			_aHF 5415.123 .F578 2001
090			_aHF 5415.123 .F578 2001
100	1		_aFloch, Jean-Marie, _d1947- _9121541
245	1	0	_aSemiotics, marketing, and communication : beneath the signs, the strategies / _cJean-Marie Floch ; with a foreword by John Sherry ; translated by Robin Orr Bodkin.
260			_aNew York, N.Y. : _bPalgrave, _c2001.
300			_axiii, 225 p. : _bill. ; _c23 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
500			_aCh. 1-5 were originally published in Sémiotique, marketing et communication (1990); ch. 6 was originally published in International Journal of research in marketing, v. 4 (1988), and ch. 7 was originally published in Identiés visuelles (1995) and in translation in Visual identities (2000).
504			_aIncludes bibliographical references (p. 216-220) and index.
505	0		_aBeyond the text, no salvation : the semiotic approach -- Are you a surveyor or daydreamer? : developing a behavioural typology of railway users -- A star is born : defining visual recognition for Crédit du Nord -- Refusing euphoria : a disagreement among pharmaceutical laboratories and general practitioners -- "I love, I love, I love-- " : automotive advertising and consumer value systems -- The contribution of structural semiotics to the design of a hypermarket -- IBM and Apple's logo-centrism.
650		0	_aCommunication in marketing _zFrance. _9121542
650		0	_aSemiotics _zFrance. _9121544
852			_9p110.00 _y07-15-2008
907			_a21774 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b07-15-08 _cm _da _e- _feng _gnyu _h0
935			_aPO31570
945			_g0 _i600902 _j0 _laudmc _nCopy Type:01 - Books _o- _p404.25 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10287528 _z08-06-10
999			_c21774 _d21774