000			02310cam a2200373 a 4500
001			2007009628
003			DLC
005			20240430144358.0
008			070308s2008 maua b 001 0 eng
010			_a 2007009628
020			_a9780072862959 (pbk.) : _c111.50
020			_a0072862955 (pbk.) : _c111.50
040			_aDLC _cDLC _dNhCcYBP _dOCoLC _dNcChaBTT _dNhCcYBP _dDLC
050	0	0	_aP91.3 _b.R38 2008
069			_a05946575
090			_aP 91.3 .R38 2008
090			_aP 91.3 .R38 2008
100	1		_aReinard, John C. _985663
245	1	0	_aIntroduction to communication research / _cJohn C. Reinard.
250			_a4th ed.
260			_aBoston, MA : _bMcGraw-Hill Higher Education, _cc2008.
300			_axviii, 588, [160] p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPart 1. Introduction to the field -- Chapter 1. The role of research in communication -- Chapter 2. Communication research problems -- Part 2. Understanding rudiments of research reasoning -- Chapter 3. Conceptualizations in communication research -- Chapter 4. Measurement in communication research -- Chapter 5. composing the communication argument: the reasoning and the evidence -- Part 3. Design of research -- Chapter 6. Conducting textual analyses -- Chapter 7. Qualitative methods: ethnography, participant observation, and fieldwork -- Chapter 8. Content analysis of communication -- Chapter 9. Design of descriptive empirical research in communication -- Chapter 10. Design of experimental research in communication -- Chapter 11. Sampling -- Part 4. Statistical analysis of data -- Chapter 12. Descriptive statistics -- Chapter 13. Introductory inferential statistics I: hypothesis testing with two means -- Chapter 14. Inferential statistics II: beyond two means -- Chapter 15. Meta-analysis.
650		0	_aCommunication _xResearch _xMethodology. _9117804
852			_9p111.50 _y01-30-2008
907			_a21400 _b08-12-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b01-30-08 _cm _da _e- _feng _gmau _h0
935			_a600057-600063
945			_g0 _i600061 _j0 _laudmc _nCopy Type:01 - Books _o- _p409.76 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10283419 _z08-06-10
999			_c21400 _d21400