000 | 02054cam a2200361 a 4500 | ||
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001 | 2004300530 | ||
003 | DLC | ||
005 | 20240430144355.0 | ||
008 | 040608s2002 enka b 001 0 eng c | ||
010 | _a 2004300530 | ||
015 | _aGBA2-Z3216 | ||
020 |
_a0761972439 (pbk.) : _c55.05 |
||
020 | _a0761972420 | ||
040 |
_aUk _cUk _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aP90 _b.M35 2002 |
090 | _aP 90 .M35 2002 | ||
245 | 0 | 0 |
_aMcQuail's reader in mass communication theory / _cedited by Denis McQuail. |
260 |
_aLondon ; _aThousand Oaks, Calif. : _bSage Publications, _c2002. |
||
300 |
_axxiv, 427 p. : _bill. ; _c26 cm. |
||
500 | _aExcerpts from previously published works by various authors. | ||
504 | _aIncludes bibliographical references and indexes. | ||
520 | _aMcQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text. Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication. #160; Distributed by Syndetic Solutions, Inc. | ||
650 | 0 |
_aMass media. _9116972 |
|
700 | 1 |
_aMcQuail, Denis. _966886 |
|
852 |
_9p55.05 _y11-13-2007 |
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_a21314 _b08-12-10 _c08-06-10 |
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_cBOOK _00 |
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999 |
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