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008			040608s2002 enka b 001 0 eng c
010			_a 2004300530
015			_aGBA2-Z3216
020			_a0761972439 (pbk.) : _c55.05
020			_a0761972420
040			_aUk _cUk _dDLC
042			_apcc
050	0	0	_aP90 _b.M35 2002
090			_aP 90 .M35 2002
245	0	0	_aMcQuail's reader in mass communication theory / _cedited by Denis McQuail.
260			_aLondon ; _aThousand Oaks, Calif. : _bSage Publications, _c2002.
300			_axxiv, 427 p. : _bill. ; _c26 cm.
500			_aExcerpts from previously published works by various authors.
504			_aIncludes bibliographical references and indexes.
520			_aMcQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text. Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication. #160; Distributed by Syndetic Solutions, Inc.
650		0	_aMass media. _9116972
700	1		_aMcQuail, Denis. _966886
852			_9p55.05 _y11-13-2007
907			_a21314 _b08-12-10 _c08-06-10
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998			_aaudmc _b11-13-07 _cm _da _e- _feng _genk _h0
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999			_c21314 _d21314